Complaints against Vodafone’s mobile broadband signal booster upheld

Today the ASA – the guys who police advertising in the UK – have upheld four out of seven complaints made against Vodafone’s Sure Signal booster (a femtocell). The £50 bit of kit boosts your signal indoors by using your home broadband connection. It appears T-Mobile and O2 weren’t too happy with Voda’s ad and complained to the ASA who have agreed with the following complaints:

1. T-Mobile, O2 and two complainants objected that the ad was misleading because it did not make clear that broadband and a 3G handset were required to use Sure Signal;
2. T-Mobile, O2 and one complainant challenged whether the claim “can guarantee mobile signal” could be substantiated;
3. O2 and eight complainants challenged whether the ad was misleading because it implied Vodafone were superior to other networks and were capable of guaranteeing coverage to all customers and did not make clear a particular product was being promoted;
4. O2 and one complainant challenged whether the ad was misleading because it did not make clear that additional payment was required for the service;

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