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First of all, China's gold mainly sells gold bars. The jewelry design process is relatively simple, there is no complicated production and processing procedures, and the process cost is not high. The cost is naturally cheaper than other brands. 2. China's gold is mainly aimed at the mass consumer, and the sales price is relatively friendly to the people. It is normal that the gold jewelry brand price in the first and second tier cities is higher than that in the third and fourth tier cities. 3. Because the costs such as rent, labor and various endorsements are higher than those in small cities, the gold price is different in different cities. In the jewelry stores in the third and fourth tier cities, few people will buy gold if the price is too high. After all, the consumption level is objective, and the third and fourth tier cities can not be compared with the first and second tier cities expansion materials: 1. Some gold stores of different brands even cost more than 100 yuan per gram. For example, if you compare China gold, Lao Fengxiang and Chow Tai Fook, you will find that the gold price of China gold is lower than that of Lao Fengxiang and Chow Tai Fook. It doesn't matter if one gram is two grams, but the price difference between some heavy gold bracelets and large gold chains is more obvious. The marketing cost and rental cost of small cities are relatively low, and the salary of personnel is much lower than that of first and second tier cities. Most of them attract customers to buy gold jewelry by means of low price and low consumption. At this time, the cost becomes low, and the sales price of gold will naturally drop. This will lead to different gold prices in different cities even for the same brand, so the final jewelry sales price will be different 2. The main reason is that Chinese gold is simple in style, different in process complexity, and different in processing costs. For example, in large brand stores, brand effect is also a part of the reason for high prices. That's why China's gold is cheap. It is normal that the gold jewelry brand price in the first and second tier cities is higher than that in the third and fourth tier cities. Because the costs such as rent, labor and various endorsements are higher than those in small cities, the gold price is different in different cities. In the jewelry stores in the third and fourth tier cities, if the price of gold is too high, few people will buy it. After all, the consumption level is objective, and the third and fourth tier cities can not be compared with the first and second tier cities 3. The influencing factors of gold price mainly include time, style and shape, and are also related to the brand. If it is an international brand, which has been established for a long time and has been endorsed by famous stars, the price will naturally be higher. However, some brands that focus on quality may ignore such issues as celebrity endorsement, and the price will be lower. When you choose, you should pay attention to analyzing various factors. Different brands have different characteristics, and you can choose according to your own situation. The international market will also affect the gold price, which is also one of the key factors. One is that China's gold is self-produced, self-produced and self sold. The overall cost price is lower than that of other gold brands, which is obviously cheaper. In addition, another reason why gold is cheap is that the main business of China gold is gold. Many other jewelry stores are comprehensive stores, while Laofengxiang prefers gold jewelry. Because the processing fee charged for gold jewelry is higher, it is reasonable to say that Chinese gold is cheaper than Laofengxiang gold. So the price will be slightly higher.
In fact, the price of gold jewelry is the same between different brands. Generally, jewelry in gold stores is based on the price of gold in the market, plus labor costs and brand premium. The more famous the brand is, the higher the price of jewelry is. Brands such as Lao Fengxiang or Zhou Dafu belong to the first echelon among domestic brands, and the price of gold is relatively high p>
for example, China's gold was mainly sold as gold bars at first, and the processing of gold jewelry was generally simple. Therefore, their gold jewelry labor costs are relatively low. The price of gold ornaments varies with the processing technology of different gold ornaments. Today's gold recovery reference frame is 387 yuan / g p>
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